National Communication Strategy on Irregular Migration and Promotion of Safe Migration Options

This National Communication Strategy on Irregular Migration and Promotion of Safe Labour Migration is aimed at raising awareness about the causes and consequences associated with irregular migration and Trafficking in Persons, as well as promoting safe labour migration and alternative livelihood options. The strategy will enable the Government of Ethiopia, through the National Partnership Coalition (NPC), to:

• Develop key awareness and behaviour change objectives to reduce irregular migration patterns and promote safe, regular, and orderly migration options;
• Identify target audiences that play a key role in ensuring the protection of migrants and vulnerable community members,
• Develop or identify or key messages that can be harmonized and are tailored to different target audiences,
• Identify communication channels based on media consumption habits of potential target audiences, and
• Set key baseline and outcome indicators to monitor and assess the implementation.

This communication strategy document is designed through information gathered from field level discussion with potential migrants, returnees, their families, and community members, key members of the NPC at federal and regional levels, and secondary sources.